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課程名稱

行銷管理

Course Name

MARKETING MANAGEMENT

課程敘述

本課程主要是介紹行銷的概念與實務上的運作, 學生藉此可將行銷的概念運用於工作和日常生活中。

Course Description

This course is designed to help students understand the concept of marketing and its practice in the business. Through this class, students should be able to use the concept of marketing in the daily life and work.