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課程名稱

企業研究方法

Course Name

BUSINESS RESEARCH METHODOLOGY

課程敘述

本課程在講授解決研究問題的方法,特別是問題與研究設計之關係。內容包括(1)調查研究法-調查過程、抽樣、問題編寫、問卷設計、執行調查、處理資料及報告撰寫 (2)實驗法-實驗設計步驟、實驗設計與解析。

Course Description

This course introduces students to the methods of solving a scientific research problem, focusing on the relationship between the problem and the research design. Course content includes (1) survey research-survey process, drawing samples, writing questions, designing questionnaires, conducting interviews, processing data and report writing (2) experimentation- experimental design procedures, classical experimental design, statistical experimental design.

課程名稱

企業研究方法

Course Name

BUSINESS RESEARCH METHODOLOGY

課程敘述

本課程在講授解決研究問題的方法,特別是問題與研究設計之關係。內容包括(1)調查研究法-調查過程、抽樣、問題編寫、問卷設計、執行調查、處理資料及報告撰寫 (2)實驗法-實驗設計步驟、實驗設計與解析。

Course Description

This course introduces students to the methods of solving a scientific research problem, focusing on the relationship between the problem and the research design. Course content includes (1) survey research-survey process, drawing samples, writing questions, designing questionnaires, conducting interviews, processing data and report writing (2) experimentation- experimental design procedures, classical experimental design, statistical experimental design.